Swirl - Online Live Shopping

SWIRL initiates a pilot with GIVA to launch Live Shopping

Date: July 13, 2021

India’s leading Interactive and Live video commerce SaaS, Swirl has entered into a pilot with GIVA, An online first premium silver jewelry brand with a vision to provide authentic, elegant and affordable jewellery. 

As a part of this pilot, Swirl’s integrated video commerce solutions will be evaluated to see if it can greatly improve Giva’s customer experience and drive better engagement and sales conversions across its digital and social channels. 

If the pilot features become successful, then as part of the next phase of the implementation, SWIRL will develop sophisticated enterprise-level Virtual Shopping solutions that can be easily integrated with their existing website which can greatly benefit from this new age Live Commerce technology. 

“We are seeing a huge shift in consumer demand who prefer product videos over images when it comes to online shopping so we are quite confident that the trend of video first ecommerce is here to stay and it is just a matter of time that Live Shopping becomes the new normal for the industry so it is imperative for brands like us to be an early mover and provide a personal touch experience that is unlike others” – Nikita, Co-Founder, GIVA

Founded by Kaizad Hansotia and Bheshaj Joshi, Swirl has introduced enhanced virtual shopping solutions for small-mid-to-large enterprises in the Indian market. With multiple decades of expertise across enterprise technology, eCommerce, luxury retail, and digital marketing, the team at Swirl is bringing together a deep understanding of the Indian consumer journey with on-ground knowledge of how the hyperlocal market operates.

Swirl is not limited to Live Videos but also uses short form videos which are immersive and shoppable. Plus it is also a marketing tech suite that can be fully white labelled. This helps in re-targeting shoppers who are likely to convert and thus, shortens the purchase journey by bridging online-offline gaps.

Swirl uses state-of-the-art technology that is infinitely scalable, and adds a proprietary Interactive layer on top of the video, using Text, Chat, WhatsApp, SMS, & Voice to make the entire experience as close to in-real-life as possible. Businesses get full control over customer data with access to real-time analytics to monitor performance. Swirl can be easily integrated with Shopify or WooCommerce or any tech-stack with zero code.

More than 100 fast-growing brands in India such as PN Rao, Zariin, BeChef, Humblebee, AltoVida and others have been using Swirl to deliver live shopping experiences. This is the second pilot that Swirl has entered. Earlier, Swirl has entered a pilot project with Unlimited Fashion Store by Arvind to evaluate their product around various metrics like customer engagement, lead generation, and sales conversions. 

As more businesses look to connect virtually with their customers who are stuck at home and glued to their mobile phones, Live Video shopping is quickly emerging to be another significant arm of retail besides traditional models.

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