Swirl Partnership with Dust Tree

Swirl and Dust Tree Enters into a Partnership to Accelerate Live Video Shopping in Europe

Date: August 16, 2021

Swirl, A Live Commerce technology company and Dust Tree, a Finish Video production & interactive ecommerce solutions firm, announced a strategic partnership that will help expand Live Video Shopping to more Direct-to-consumer brands and retailers in the North European region. The partnership will combine the technology expertise of Swirl, India’s leading live video commerce SaaS, with Dust Tree’s innovative strategies and video production support to help companies boost growth. 

Aleksis Pillai, CEO of Dust Tree, says, “The Swirl & Dust Tree partnership will bring a unique set of cutting-edge technology and creative production skills for top brands in the European market. This knowledge will give them superpowers to fundamentally transform the way goods and services are sold and experienced digitally in the future. No one else offers that anywhere.”

The teams within the Dust Tree group specialize in media, technology, production, and advertising and have worked with brands across all continents, including but not limited to Visa, DBS, Nokia, Samsung, CBRE, Reima, Rovio, Fox, Netflix, HBO, Warner, etc.

This deal is expected to accelerate the adoption of Swirl’s One-to-Many and One-to-One Live Video Shopping solutions in the North European market, with Dust Tree actively getting involved in content ideation and design, broadcast production implementation, and all the necessary integrations. 

Kaizad Hansotia, the co-founder of Swirl, says, “With multiple decades of experience across the North European region, Dust Tree will provide end-to-end expertise at every stage of the brand’s live video projects – from ideation to technical set-up and production support. With this partnership, Swirl aims to help more organizations in the Northern European region incorporate Livestream shopping into their e-commerce strategy.”

Globally over 76% of carts are abandoned due to low customer confidence leading to over US$2T+ in lost sales. Brick and mortar retailers are witnessing a huge 63% drop in footfalls post-pandemic. Although eCommerce is estimated to grow to $4.8 trillion in 2021, Customers today do not have the same confidence to buy online as they do in-store because eCommerce lacks human touch and Swirl is on a mission to change that. 

Founded by Kaizad Hansotia and Bheshaj Joshi, Swirl enables Live Commerce by bringing the in-store experience online using interactive Video Shopping that shortens the purchase journey and drives sales conversions by bridging the online-offline gap. It has introduced enhanced virtual shopping solutions for mid-to-large enterprises in the Indian market. Swirl uses state-of-the-art technology that is infinitely scalable and adds a proprietary interactive layer on top of the video, using Text, Chat, WhatsApp, SMS, and Voice to make the entire shopping experience human-like. 

More than 100 fast-growing brands in India, such as ITC Fabelle, PN Rao, Zariin, GIVA, Unlimited Fashion by Arvind, BeChef, and more, have been using Swirl to bridge the gap between the online-offline buying experience. Swirl offers businesses full control over the customer and transaction data and allows brands to get real-time engagement analytics and post-show data points to optimise campaigns for future sales. Plus it easily integrates with any website be it on Shopify, WooCommerce and other custom eCommerce platforms without writing a single line of code. 

Swirl is now ready to make Live Shopping technology accessible to more brands globally and help them bring in-store experiences online. 

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