P N Rao generated 22% growth in instore footfalls and 37% jump in sales during lockdown by partnering with Swirl to offer virtual shopping to its luxury customers.
With a legacy of almost a hundred years, P N Rao is one of the most trusted brands for luxury menswear. It has seven opulent stores across the city of Bangalore and caters to an elite audience of celebrities and HNIs.
One of the pillars of P N Rao’s offerings is the personal attention and bespoke suiting that it provides. Shoppers can book custom sessions, consultations with fashion stylists, and fitting appointments for tailored outfits.
P N Rao identified a need to transform their interactions with customers and develop a more contemporary communication style. Working with Swirl Live Shopping to create livestream video content, the brand began to see an improvement in engagement.
During the 2020 lockdown, all retail stores were shuttered for months, causing deep damage to the usual cycle of shopping seasons that most brands rely on. At this time, Swirl was able to offset the impact to P N Rao’s bottom line by enabling it to interact with customers online.
The brand worked relentlessly to train staff in order to recreate the in-store experience through video consultations, custom styling, and store tours, generating over 5000 leads, which increased in-store footfalls by 22% and 37% jump in month on month sales led by 2X higher average order value by engaging customers from around the country.