Swirl - Online Video Shopping

Swirl enters into a pilot with Unlimited Fashion Store by Arvind to implement live video shopping solutions

Date: June 7, 2021

India’s leading live video commerce SaaS, Swirl has entered into a pilot with Unlimited Fashion Store, an apparel store by Arvind to evaluate its video commerce solutions and improve its effectiveness to drive better engagement and Sales.

As a part of this pilot, Swirl will become an integral part of Unlimited’s Digital Strategy, tapping various features to be evaluated. If the pilot features become successful, drives engagement rate, sales, retention, or lead generation, as part of the next phase of the program, the features will be incorporated into the standard offering of Swirl, which is an enterprise-level sophisticated Virtual Shopping SaaS solution. In addition, Swirl will extend its functionality for the partner across all its online and offline channels.

Founded by Kaizad Hansotia and Bheshaj Joshi, Swirl is India’s leading Live Video Commerce SaaS Solution, which has introduced enhanced virtual shopping solutions for mid-to-large enterprises in the Indian market. With multiple decades of expertise across enterprise technology, eCommerce, luxury retail, and digital marketing, the Team at Swirl is bringing together a deep understanding of the Indian consumer journey with on-ground knowledge of how the hyperlocal market operates.

Swirl is not limited to a one-to-many & one-to-one immersive video streaming commerce solution but is also a marketing tech suite that can be fully white-labeled. This helps in re-targeting shoppers who are likely to convert and thus, shortens the purchase journey by bridging online-offline gaps.

Swirl uses state-of-the-art technology that is infinitely scalable, and adds a proprietary Interactive layer on top of the video, using Text, Chat, WhatsApp, SMS, & Voice to make the entire experience as close to in-real-life as possible. Businesses get full control over customer data with access to real-time analytics to monitor performance. Swirl can be easily integrated with Shopify or WooCommerce or any tech-stack with zero code.

More than 100 fast-growing brands in India such as PN Rao, Zariin, BeChef, Humblebee, AltoVida, and others have been using Swirl to deliver live shopping experiences.

As more businesses look to connect virtually with their customers who are stuck at home and glued to their mobile phones, Live Video shopping is quickly emerging to be another significant arm of retail besides traditional models.

Source: Asia tech Journal

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