Swirl is the premier live shopping mobile SaaS to engage, convert and retain more customers. It uses video as a backbone to power real-time virtual shopping – helping brands build authentic customer engagements by bridging the online-offline gap.
Our product improves the probability of sales conversions by turbocharging the pre-purchase journey of both new and existing customers using cloud-based interactive video commerce and live shopping software.
We are trusted by over 100+ formidable brands from Retail, Lifestyle, Fashion, Beauty, F&B, and many more. We are headquartered in the charming and bustling city of Vadodara.
We had our humble beginnings in 2016 when we first launched GetNatty – A Premium designer fashion marketplace and since then our business grew quickly to 10+ cities serving more than 300+ brands nationwide. But 2020 had different plans for us, and we decided to temporarily pause, reflect and then use adversity as an opportunity to come back stronger by making a pivot from GetNatty to Swirl.
Did you know that video is all set to become 82% of the internet traffic by 2022? with India already recording a 4.3X growth last year. Will the global rollout of 5G, live streaming will surely become a default in all industries from education, to media to retail and eCommerce. We have already seen this happening in china where live commerce is already at 200+ USD GMV with over 524M+ online streamers and is growing at over 30% CAGR.
With a deep understanding of the hyperlocal Indian market and understand the purchase journey of the end consumer as well as working very closely over the last 5 years with hundreds of SMB’s in retail and eCommerce, Our team can clearly see the digitization tailwinds in the industry post-covid, and with better data connectivity post 5G roll out in India, & more consumers switching to experiential ways to shop online led by content-community-social needs, it is just a matter of time that live commerce becomes the new normal in retail and goes down in the history books as the next logical evolution to traditional eCommerce.