Swirl Partners With Digital Agency Vector To Offer a Full-Stack Live Commerce Solution
SWIRL has partnered with Vector, one of the hottest digital agencies in India and part of the Tilt Brand Solutions group led by former CEO of MullenLowe Lintas Group, Joseph George.
This move allows both brands to benefit: SWIRL’s best-in-global-class technology and support combined with the strategy and marketing genius of Vector make this a winning combination for brands looking for a go-to-market live commerce campaign.
With this partnership, brands can now add on the following services when they book a live commerce subscription with SWIRL:
- Strategy: Communication hooks, campaign ideas, etc.
- Content: Scripts, selection of hosts, creatives, etc.
- Execution: Social media, digital marketing, influencer marketing, etc
- Amplification: Repurposing of live content on website, social media, etc.
- Attribution: Impact analysis, opportunity mining, etc.
Here’s a breakdown of the services on offer:
Strategy for live video shopping campaigns
The SWIRL and Vector team will work together to understand client brands, including meeting with stakeholders, building ICPS, and gathering data-driven insights and category awareness. Based on these learnings, a robust live commerce communication strategy and campaign idea will be proposed.
Content creation for live commerce
Once a campaign is approved, a roadmap is laid out with multiple touchpoints, so that a structure is built for the content plan. Vector and SWIRL will work together to create content that is effective for live commerce, including selecting and recruiting influencers or hosts for live events.
Supporting content such as paid media, social media, creative ads, etc are provided, to garner the best traction for the live commerce event.
Execution
This is where the benefits of the SWIRL-Vector collaboration really kick in. All creative assets and media, including influencer marketing, social media, and advertising will be deployed, creating a pre-event buzz and assuring significant event attendance.
Amplification
Content once created is a valuable asset, and the experts at SWIRL and Vector will offer strategic and creative inputs to help brands optimize the ROI of every content piece. Past live shopping video content will be made available on the website, and converted to reusable social media assets, including Reels and ads. In addition, existing social media video content can be converted to shoppable video using SWIRL’s technology.
Analytics for live video shopping activities
Once concluded, live shopping campaigns will be studied for performance and learnings. This includes deep dives to calculate the impact of the campaign, discover what worked best, and gather results from a brand and sales perspective.
This offering means that brands now have access to a live commerce solution that’s just waiting to be plugged and played!
To know more, fill in the form at the end of this blog, or book a demo here.
SWIRL is a full funnel live commerce solution that helps marketers attract, engage and convert more customers. Enable your website or app with the power of shoppable content to increase AOV, boost conversions and retain customers. If you’re looking for a live commerce solution and want to discuss options, get in touch.
Apart from China, livestream shopping is still in experimental stages in most countries. But it is growing fast in popularity (especially since the multiple lockdowns pushed more buyers online) and is starting to be seen as a powerful tool to generate sales.
A successful live shopping session shows great revenue, engagement, views and interactions, and will encourage brand managers to pursue it as a long-term strategy. If you plan it right and execute it well, you’ll have mastered the art of live commerce.
