ODR Skis | How ODR Skis Transformed Customer Engagement with UGC Videos

ODR Skis is a ski company that has launched two innovative skis, the Eclipse and the R43. The Eclipse is designed for safety and control, while the R43 offers high performance and agility. Both skis make skiing more accessible for all skill levels.

Sports
USA
SHARE THE CASE STUDY

"Partnering with Swirl & Vyrill has allowed us to leverage UGC in ways we never thought possible. Our customers now experience a personalized journey through video, which has not only increased engagement but helped us connect with our audience on a much deeper level."

Kevin Greco

Founder, ODR Skis

The Challenge

As a company with a unique product offering, ODR Skis faced several key challenges:

Educating Customers: Explaining the unique features of their product required more in-depth information, particularly since customers were considering a high-ticket item.

UGC Management: ODR received a large amount of UGC but had no scalable way to analyze or leverage it effectively for personalization.

Low Engagement & High Drop-off Rates: ODR’s website was not optimized to maintain user interest, resulting in short engagement times and high drop-offs.

Product Differentiation: With two flagship products that were very similar, ODR struggled to highlight their distinct features and justify the premium price.

Limited Customer Insights: Without a way to analyze the “Voice of the Shopper” (VOS) from UGC videos, ODR couldn’t capture real-time customer intent, limiting their ability to refine their marketing strategy.

The Solution: Video UGC Reviews

ODR Skis partnered with Swirl and Vyrill to create a tailored UGC-driven video commerce experience.

UGC Organization & Analysis

All UGC videos were indexed and analyzed across 15 dimensions, including AI sentiment analysis, demographics, location, and skill level. This analysis helped ODR understand which videos resonated most with customers and which were less effective.

Personalized Video Shopping Experience

Swirl introduced a richer, more interactive video experience on ODR’s website. This included:some text

Custom Filters

ODR incorporated three key filters—location, demographics, and skill level—allowing shoppers to find videos that were most relevant to their needs.some text

  1. Location Filter: Over 40 ski slope locations (e.g., Park City, Vail Resort) were added.
  2. Demographics Filter: Videos were sorted by age group (youth, adult, seniors).
  3. Skill-Level Filter: Shoppers could filter videos by skiing proficiency (beginner, intermediate, advanced).

Search Bar

Customers could search for videos that matched their personal preferences, increasing the relevance and impact of the content.

Buy Now and Add to Cart Buttons

Integrated calls-to-action were added to the videos, enabling a seamless shopping experience.

"Find Your Fit" Feature: Integrated a tool that lets users input their gym shoe size to quickly find the right ski boot size, simplifying the purchase process and boosting customer confidence.

AI & Sentiment Analysis

We utilized advanced sentiment analysis tools to monitor customer emotions and preferences in real-time. By examining video comments and engagement metrics, we pinpointed which content resonated best with various audiences. This enabled ODR to refine their video strategy, enhance product feedback, and elevate the overall customer experience by providing more relevant content.

Key Insights & Impact

Video Content Analysis: ODR identified which videos engaged their audience most effectively, enabling data-driven content optimization.

Top Search Terms: Analyzing search data allowed ODR to refine their product messaging, SEO, and create content that aligned with shopper intent.

Customer Intent Insights: Through search and filter data, ODR gained a deeper understanding of customer preferences and content gaps, helping to improve their overall content strategy

Results

The Swirl and Vyrill solution delivered significant improvements for ODR Skis:

131%
Increase in Site Engagement Time
68
Seconds increase in Session Time
ABOUT THE CUSTOMER

ODR Skis is a ski company that has launched two innovative skis, the Eclipse and the R43. The Eclipse is designed for safety and control, while the R43 offers high performance and agility. Both skis make skiing more accessible for all skill levels.

INDUSTRY

Sports

LOCATION

USA

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