Skyrocketing Your Brand Recall with Live Video Shopping

Live video shopping is quickly becoming a popular trend in the world of digital marketing. It not only helps in boosting sales and revenue numbers but also helps in brand-building activities such as improving your brand recall.

Nidhi Sharma
November 24, 2023
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Live video shopping is a rising trend in online retail, allowing real-time interaction with brand representatives. It increases website engagement, builds trust, and creates a personal connection through exclusive content, enhancing brand recall and loyalty. Implementing video e-commerce boosts sales and fosters lasting customer connections, improving brand recall.

When it comes to all the most successful brands around the world, they all have one thing in common. You immediately think of them whenever you want something they offer. Need to quickly grab a coffee on the go? Think Starbucks. Want to unwind and chill after a long day? Netflix to the rescue. The reason why these brands are almost always at the forefront of a consumer’s thoughts is that they have established a strong recall value in the minds of their audience, either through robust marketing efforts or through the quality of their products or services.

In today’s business landscape where startups pop up like weeds across the globe, it is far too easy to get lost in the clutter. The competition is high and customers have an ocean of options to choose from. Your customers will only consider buying from you when they can think of you effortlessly. It has now become necessary to continuously engage with your audience if you want to stay relevant and in the minds of your customers. To do that, you must take steps that ensure your brand leaves a mark on the minds of your target audience. Live video shopping is one such tactic that can help you achieve this goal.

Livestream and video e-commerce are new and rapidly growing trends in the digital marketing and e-commerce space. It uses live video streams to demonstrate your products and engage with customers in real-time by providing them with an interactive and immersive shopping experience. Here are 3 ways in which this technology can help you improve your brand recall:

1. More time spent on the website, lesser bounce rates

One of the key advantages of live video selling is that it can keep the customers engaged on your website for longer periods, thereby reducing your website’s bounce rates and increasing engagement. This happens mainly because the nature of a livestream is more engaging and interactive compared to traditional product listings or images and descriptions on your website. 

By demonstrating your products in a dynamic and immersive way, you can grab the attention of your customers and encourage them to explore your website more, giving them exposure to the whole catalog of products during the live video shopping session. 

Moreover, video shopping sessions also create a sense of urgency and exclusivity. This encourages customers to stick around for the duration of the stream and potentially make purchases. By keeping your audience engaged for a longer period, the likelihood of your products and services being recalled at a later time is higher.

Read more about how live selling can help you build a strong D2C brand.

2. Interaction with brand representatives

Another key advantage of live video shopping is that there is a real-time interaction between your brand representatives and your customers. This is usually done through Q&A sessions, live chats, and other features that allow customers to directly talk to your brand representatives. 

Live chat helps your customers get immediate answers to their doubts from your knowledgeable representatives and helps you understand your audience better. By offering an experience this personalized, you can build trust with your customers and establish yourself as an expert in your field. 

Additionally, real-time engagement also allows you to showcase your products in an unfiltered, authentic way. You can showcase your products in action and demonstrate how your features or benefits can help your customers in real-life scenarios during a live video shopping session. This aids in building credibility and your customers are more likely to recall your brand as they perceive you as trustworthy and reliable.

Check out these tips on how to be a great live selling host

3. Exclusive content

You can also help your customers recall your brand by giving them access to exclusive content. You can showcase behind-the-scenes videos or a day in your company’s life, the making of a product, etc. By showing content like this, you give your audience a glimpse into the inner workings of your brand. They can see certain processes such as product development, manufacturing processes, and day-to-day operations of your brand in a meaningful and entertaining way.

You can create a sense of community and exclusivity, helping build loyalty, gain trust, and encourage repeat business. This kind of content can also be used to generate buzz and excitement around new product launches or upcoming events, helping the brand drive more anticipation and sales through live video shopping. 

Conclusion

Live video shopping is quickly becoming a powerful tool for brands to engage with customers and boost sales. And, it also holds the potential to enhance brand recall in several ways. By implementing the above-mentioned tactics, you are definitely taking the right step to ensure that your customers recall your product or services whenever they decide to make a purchase. As a brand, including video e-commerce in your marketing strategy is a must in today’s fast-paced digital world.

Nidhi Sharma
Marketing Executive

With 8 years of writing experience, Nidhi brings Swirl's voice to life, delivering insightful updates and industry trends with video commerce and pertinent ideas at her fingertips.

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