BaGallery decided to use their first foray into live commerce todo something more more than talk about deals. The brand works closely with partner brands to improve offerings for customers, so planned to leverage those relationships.
"Our customers expect innovation and fresh ideas from us. We wantedto use this opportunity to do something new and never-seen-before,to create a magical event that viewers would never forget."
One host, millions of viewers, and the most hypnotic way to create awareness.
1-to-1 Personal Shopping
Customized virtual shopping experiences to move viewers towards purchase.
BaGallery worked with Swirl on a first-in-class OOH campaign that included these elements:
BaGallery leveraged two of Swirl's solutions to create:
This was a truly phygital experience that combined gamification and live commerce. BaGallery was thrilled to report 65% engagement and 4000 Buy Now conversions.