Bechef | A DIY gourmet food brand scored 5.5% more conversions and boosts Add-to-Cart rates with an immersive live commerce campaign

The challenge

Despite such strategic promotions, BeChef found itself competing against not just other ready-to-cook brands but also food delivery, dine-out, and home cooking.

Additionally, the brand found that home chefs were unsure about how to use their exotic ingredients and were reluctant to experiment.

Swirl solution

Livestream Shopping: One host, millions of viewers, and the most hypnotic way to create awareness.

The game plan

Recognizing the need for education as well as awareness, BeChef partnered with Swirl to create a series of livestream videos to engage and inform home chefs. 

The plan included: 

• Celebrity chefs and food influencers 
• Q&A sessions with experts
• Video tutorials
• Giveaways

The execution

Every video was scripted like a cooking tutorial to show how easy it was to create new dishes with BeChef. With interactivities, demos, giveaways, and more, the live selling shows were more about infotainment than a brand campaign.

The results

By the end of the campaign, BeChef’s numbers had soared, and customers felt equipped and confident to buy. Creating a repository of videos also served as a source of inspiration for new customers.