Despite such strategic promotions, BeChef found itself competing against not just other ready-to-cook brands but also food delivery, dine-out, and home cooking.
Additionally, the brand found that home chefs were unsure about how to use their exotic ingredients and were reluctant to experiment.
Livestream Shopping: One host, millions of viewers, and the most hypnotic way to create awareness.
Recognizing the need for education as well as awareness, BeChef partnered with Swirl to create a series of livestream videos to engage and inform home chefs.
The plan included:
Every video was scripted like a cooking tutorial to show how easy it was to create new dishes with BeChef. With interactivities, demos, giveaways, and more, the live selling shows were more about infotainment than a brand campaign.
By the end of the campaign, BeChef’s numbers had soared, and customers felt equipped and confident to buy. Creating a repository of videos also served as a source of inspiration for new customers.