With legacy household brands rebranding versions of trusted products with an Ayurveda focus, as well as new brands launching natural remedies, Greenberry Organics found itself in a highly competitive landscape.
Despite considerable social media coverage and influencer collaborations, Greenberry Organics was keen to do more as a new brand to create a lasting impression and improve engagement with customers.
Livestream Shopping: One host, millions of viewers, and the most hypnotic way to create awareness.
The launch of their new collection was the perfect opportunity for Greenberry Organics to showcase its range and engage more deeply with skincare enthusiasts.
Swirl worked with the brand to create themed live sessions. These included:
Greenberry Organics created an extensive pre-event promotion plan to invite their database of the event:
Through the course of their live video launch, Greenberry Organics found that customer interactions grew by 70%. In addition, customers Add-to-Cart rate was higher by 30%.