After the Christmas and New Year rush, Kamppi Helsinki mall sees reduced footfall and lower revenues. The management wanted to showcase some of the new attractions of the mall during the winter months and encourage online and in-person shopping.
"We decided to experiment with livestream shopping during the peak of winter, which is typically a low phase after festive season. Our customers were staying home due to cold weather and it was the perfect time to try an online event that our customers would enjoy."
One host, millions of viewers, and the mosthypnotic way to create awareness.
Kamppi Helsinki worked with SWIRL to create a series of livestream shopping events that included these elements:
Kamppi Helsinki leveraged two of SWIRL's solutions to create:
Kamppi Helsinki also won the Award for Digitalization and Utilization of New Technology by the Shopping Center Association.
The collaboration with SWIRL helped the brand to achieve the following:
The livestream shopping events were a hit with the home-bound audience, proving that live video shopping is for everyone, not just digital brands.