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Mom Store, a mother-and-child care brand, scored $188.7k+ Worth in Potential Sales and 10.5% Conversion Rate

Mom Store (parent company - Lal's Group, UAE) offers a diverse array of products for new mothers and babies.
“Swirl has been instrumental in our journey towards embracing cutting-edge solutions. It has been a means to deliver exceptional experiences to our customers and achieve much higher conversions and ROI for our brand. We are excited about the opportunities that lie ahead.”
Dharmendra Mehta
Business Head - E-Commerce, Lals Group

The Challenge

Mom Store has a plethora of product categories that they offer for new moms and kids. They wanted to:

  • Increase product discovery
  • Increase conversions
  • Enhance the customers‘ purchase journey on their website

Swirl Solution | Shoppable Videos

Snackable, short video carousel on the homepage to promote new launches and bestsellers

The Game Plan

Swirl partnered with Mom Store to create shoppable video carousel for their new launches and bestselling baby utility products featuring cribs, strollers, and rockers. The videos focus on:

  • Product features
  • How to use
  • Functionality
  • Ease of use

Their shoppable video content strategy focused on:

  • Outdoor/indoor usage of strollers
  • Space-saving storage and packing of strollers for home and car
  • Safety and durability aspects of cribs
  • Ease of use for car seats
  • Promoting bestsellers and new launches
  • Highlighting irresistible offers like limited-time deals and discounts

Some shoppable videos have a multi-product listing. The multiple product-tagging strategy enables:

  • Shoppers to buy multiple products from 1 video
  • A single readymade easy-to-shop cart for buyers
  • Bundle offers
  • Easy product discovery
  • Quicker checkout

Momstore keeps refreshing the video content on their homepage almost every week. By displaying bestsellers and newly launched products, the brand aims to:

  • Exclusively launch products on their website
  • Highlight best-selling products
  • Increase product discovery
  • Retain customers and increase time spent on the website
  • Convert high-intent viewers into shoppers
  • Drive traffic to PDP (product detail page)

When a customer lands on the product detail page from the website or social media ads, the relevant video starts playing in PIP mode. This strategy:

  • Reinforces brand authenticity
  • Increases trust factor
  • Leads to more conversions
  • Builds product recall
  • Eases decision-making and checkout process

The Result

By implementing shoppable videos, Mom Store garnered:

Worth of products added to cart (in a quarter)
Mins of avg. watch time (in 1 month)
Conversion rate
Unique views (in 1 month)
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