Like many Indian wear brands, Mulmul sees the most traffic during festive and wedding season (Oct-Feb). The brand heads were looking for a way to hold the attention of customers and guide them through their purchase journey.
"We get 1000s of new users during shaadi season, but typically they are easily distracted and browsing for inspiration. We wanted to try something new to stand out and create a memorable experience."
One host, millions of viewers, and the most hypnotic way to create awareness.
Short shoppable video
Snackable, short-form video content to fuel consideration and intent.
Mulmul was planning a joyful, bright 'Shaadi ka Ghar' campaign for the wedding season, and Swirl helped to integrate these live commerce elements into their activities:
Mulmul leveraged live commerce to create:
By leveraging live commerce, Mulmul increased traffic, boosted time spent on the website, and saw over 8000 unique viewers engaging with the brand through livestream shopping.
After a successful tango with video commerce, Mulmul wanted to leverage the videos created with influencers and celebrity collaborations to create shoppable video content. Swirl helped integrate them as:
Mulmul leveraged short shoppable videos to create:
By leveraging short shoppable videos, Mulmul increased traffic, boosted time spent on the website, rocketed sales, and saw over 47,000 unique viewers engaging with the brand through shoppable videos.