As a renowned brand, Rubans has a strong presence across various online marketplaces. However, the challenge lay in redirecting customers to their own website while providing an enjoyable and interactive experience. Their goal was to promote their products and enhance the average order value per customer. The strategy aimed to craft a customer-centric experience that would consistently encourage them to return for more.
Shoppable Videos: Snackable, short-form video content to fuel intent and consideration.
Swirl partnered with Rubans to create unique snackable, bite-sized video content for their new collection and bestseller jewelry range. They opted for Short Shoppable Videos.
This precise, hard-hitting Swirl solution enabled the brand to:
Rubans’s execution of the short shoppable video strategy was truly one-of-its-kind. They decided to:
Rubans’s Shoppable Video strategy goes beyond a simple click-and-buy thought process. They used their videos in super cool and innovative ways:
This innovative strategy exemplifies how video commerce breaks free from the constraints of traditional marketing, creating an innovative path to elevate the customer experience.
By leveraging short shoppable videos, Rubans increased traffic, boosted time spent on the website, rocketed sales, and saw more viewers engaging with the brand through shoppable videos.