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CASE STUDY

Vivo | A Global Consumer Electronics Brand Scores 17,583 Conversions And 1500% Higher ROI

Company
VIVO is one of Asia's biggest consumer electronic brands, known for making slick mobile phones at affordable prices.
Industry
Consumer Electronics

Challenge

VIVO was looking to strengthen customer engagement and 
increase online sales.

“We wanted to reduce dependency on physical stores and be a part of online conversations. We zeroed in on creating interactive, live shopping experiences to build a direct connection with our customers.”

Solution

Livestream Shopping

One host, millions of viewers, and the most hypnotic way to create awareness.

Game plan

Swirl drafted a strong livestreaming plan around the launch 
of a new product:

Gamification + polls to increase engagement

Discounts and offers to boost conversion rates

A relevant, timely Diwali campaign

Post-event retargeting to gather data and predict trends

A completely native interface to increase brand recall

Execution

For the livestream, in-store product experts launched the new phone with:

Live demos and interaction

Unboxing and real-time reviews

Post-event retargeting

Data gathering

Trend prediction

Results

After seeing the exponential increase in revenue and engagement during their initial subscription, VIVO extended their contract with SWIRL for 2 full years. We look forward to reaching great heights with the team.

2mn
Total views
2 mins
Avg. watch time
17,583
Sales conversions
15x
Return on investment
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