Traya Health, a scientific hair health brand sees a 6X increase in orders per day

The brief

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Traya Health wanted to boost awareness about their services, as well as increase online sales.

"We have a very strong offering: science-backed diagnostics from qualified doctors as well as effective products. But as a recent brand, we need to build consumer confidence. We partnered with GoSwirl to establish real connections and encourage viewers to take advantage of our services."

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GoSwirl solutions

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Shoppable Videos

Snackable, short-form video content to fuel intent and consideration.

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The game plan

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GoSwirl worked with the Traya Health team to deploy Short Shoppable Videos across their brand assets to achieve their goals:

• To provide social proof to new visitors to the website in order to build customer confidence
• To encourage app users to take the diagnostic test and get detailed personalized recommendations
• To provide additional guidance to customers after purchase

The execution

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Traya Health used shoppable video at every stage of the customer journey:

• Video testimonials on the homepage to offer social proof for browsing visitors
• In-app videos to explain why the Take the Hair Test was important
• After purchase, helpful How-To videos to enhance the customer experiences with Traya

The results

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After embedding short videos, Traya saw an incredible 6X increase in order per day, and outperformed expectations on several other counts.