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Traya Health, a scientific hair health brand sees a 6X increase in orders per day

Traya Health offers a unique combination of nutrition, dermatology, and ayurveda to improve hair health in men and women.
Health care
Swirl user
For 6 months
"Our daily orders went from 200 per day to 1200! We couldn 't believe it! The GoSwirl team made our integration experience very smooth, and we ' re still seeing views in videos that we embedded a few months ago. Just amazing!"
Head of eCommerce
K. Asher

The Brief

Traya Health wanted to boost awareness about their services, as well as increase online sales.

"We have a very strong offering: science-backed diagnostics from qualified doctors as well as effective products. But as a recent brand, we need to build consumer confidence. We partnered with GoSwirl to establish real connections and encourage viewers to take advantage of our services."

Swirl Solutions

Shoppable Videos

Snackable, short-form video content to fuel intent and consideration.

The Game Plan

Swirl worked with the Traya Health team to deploy Short Shoppable Videos across their brand assets to achieve their goals:

  • To provide social proof to new visitors to the website in order to build customer confidence
  • To encourage app users to take the diagnostic test and get detailed personalized recommendations
  • To provide additional guidance to customers after purchase

The Execution

Traya Health used shoppable video at every stage of the customer journey:

  • Video testimonials on the homepage to offer social proof for browsing visitors
  • In-app videos to explain why the Take the Hair Test was important
  • After purchase, helpful How-To videos to enhance the customer experiences with Traya

The Results

After embedding short videos, Traya saw an incredible 6X increase in order per day, and outperformed expectations on several other counts.

Viewing minutes
Conversion rate
Avg. session time
Sales conversions
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