Traya Health wanted to boost awareness about their services, as well as increase online sales.
"We have a very strong offering: science-backed diagnostics from qualified doctors as well as effective products. But as a recent brand, we need to build consumer confidence. We partnered with GoSwirl to establish real connections and encourage viewers to take advantage of our services."
Snackable, short-form video content to fuel intent and consideration.
GoSwirl worked with the Traya Health team to deploy Short Shoppable Videos across their brand assets to achieve their goals:
Traya Health used shoppable video at every stage of the customer journey:
After embedding short videos, Traya saw an incredible 6X increase in order per day, and outperformed expectations on several other counts.