Zariin offers lifetime free repairs to encourage sustainable consumption and has occasion-neutral editions as well as custom jewelry for special events.
Despite these thoughtful services, Zariin saw high numbers of one-time shoppers but not enough return customers. The brand wanted to increase engagement and build longer-lasting ties with customers, while retaining the essence of its brand offerings.
Livestream Shopping: One host, millions of viewers, and the most hypnotic way to create awareness.
Shoppable Videos: Snackable, short-form video content to fuel intent and consideration.
Swirl partnered with Zariin to create unique video content for their end-of-season sale. They opted for Livestream Shopping (One-to-Many) and Short Shoppable Videos.
The combination of two Swirl solutions enabled the brand to:
During their EOSS, Zariin offered shoppers a chance to interact with in-house jewellery experts via livestream, where they could advise customers on everything from jewellery styling, caring for precious stones, and fashion advice.
They also converted their best social media reels and influencer videos into shoppable videos which were displayed in a catchy carousel on the home page. Browsing customers were encouraged to spend time watching videos and could buy directly from within the video.
After the sale, Zariin leveraged Swirl’s insights and data analysis by retargeting one-time shoppers and interested visitors.
By combining two of Swirl’s products, Zariin was able to optimize their biggest strengths: a expert team of stylists and salespeople and a great collection of social media videos.
